E-CommerceApparelD2C Retail
Mile Movement
Direct-to-consumer athletic wear commerce experience with fluid filter navigation and fast mobile checkout.
32%Lift in mobile checkout completion rate vs previous storefront
4.2Average items browsed per visitor session with fluid drawer filter
Overview
Mile Movement creates technical running and activewear. The digital storefront needed to balance editorial brand photography with rapid product filtering and intuitive sizing guides.
Role & Execution
Designed product detail pages with sticky add-to-cart drawers, fabric specification breakdowns, and an accessible size recommendation widget.